ForwardKeys | Top European Destinations for US Travelers in 2025

• London, Paris, Rome, and Dublin remain the top four destinations for US tourists in 2025, according to an analysis by ForwardKeys.
• For Athens, projected US arrivals between July and August 2025 are expected to increase by 5.2% compared to the same period in 2024.

As the analysis points out, US travelers represent the second largest spenders in international tourism, with a total of US$158.7 billion in 2023, according to Statista. With such a significant economic footprint, understanding their travel preferences is critical for destinations looking to strengthen their strategy in 2025.

To address this need, ForwardKeys, a leading travel data analytics company, has developed an innovative 12-month forecast for American travel to Europe in the summer of 2025. Using the Total Air Market algorithm, the tool predicts trends with exceptional accuracy, including data from low-cost airlines for the first time.

Key trends for summer 2025

Classic destinations remain at the top

London, Paris, Rome, and Dublin remain the top choices for American travelers, confirming their enduring popularity.

Emerging Travel Trends

Berlin and Porto are gaining ground, climbing three spots in preference, with expected visitor growth of 8% and 9%, respectively.

Other emerging cities include Bilbao and Faro, which are expected to climb 6 and 15 spots, respectively, on the list of American preferences.

Interest in old favourites is falling

While London remains popular, arrivals from the US are forecast to decline by 2%.

Iceland, and Reykjavik in particular, is expected to see a 12% drop in arrivals from US travellers, despite Icelandair’s popular stopover programme.

The rise of Nordic destinations

Helsinki (+16%) and Copenhagen (+3%) are expected to attract more US travellers due to improved air connections and more competitive prices.

Helsinki, in particular, is seeing a significant 59% increase in direct flight capacity from the US, indicating increased demand and a strategic shift due to geopolitical developments.

Olivier Ponti, Director of Analysis and Marketing at ForwardKeys, comments: “Understanding the changing preferences of American travelers is crucial for destinations looking to adapt their strategy. While classic destinations remain popular, the increase in demand for Scandinavia and smaller European cities is creating new opportunities and challenges for the tourism industry.”

With ForwardKeys’ accurate forecasting, tourism operators can adjust marketing campaigns, enhance air connections, and strategically plan their infrastructure to capitalize on opportunities and mitigate potential drops in demand.

Source:
tornosnews.gr
https://www.tornosnews.gr/en/tourism-businesses/markets/51370-forwardkeys-top-european-destinations-for-us-travelers-in-2025.html