NEW Hotel Athens — When Hospitality Becomes Living Art

In the heart of Athens, between bustling Syntagma Square and the historic lanes of Plaka, NEW Hotel stands not as a typical hotel — but as a deliberate statement: hospitality fused with art, design, and cultural memory. This is the flagship project of the design duo Fernando Campana and Humberto Campana, who re-imagined a familiar city hotel as a living art installation.

A Unique Blend of Design, Identity & Atmosphere

From the moment guests cross the threshold, NEW Hotel offers more than just room and board — it provides an immersive experience grounded in cultural references to old Athens. Shadow puppet theatre motifs, “evil eye” symbolism, nostalgic postcards from bygone neighbourhoods and reinterpretations of Greek folklore are woven throughout the design — in furniture, fixtures and even the overall ambience. The result? Spaces that feel part-gallery, part-home, where every corner invites attention and reflection.

Whether you stay in a standard room, a studio, or a suite, the interior design resonates with that same philosophy. For instance, the 30 m² studios offer comfort and thoughtful design, many with views toward historic landmarks like the nearby Russian Church or the city’s gardens.

If you’re looking for something more luxurious and expansive, the penthouse suite stands out: around 70 m², with separate sleeping and living areas, handmade furniture, a marble bathroom, and a terrace that opens onto panoramic vistas including the Acropolis of Athens and Lycabettus Hill — a dramatic urban panorama ideal for a memorable stay.

Culinary & Social Experiences: From Lobby to Rooftop

The creative vision continues into the hotel’s gastronomic side. On the ground floor, the restaurant and bar area combine Mediterranean-style cuisine with the same attention to design that defines the rest of the building. Handmade fixtures and thoughtful aesthetics create a welcoming yet refined setting.

On the rooftop, the “Art Lounge” offers cocktails and culinary delights along with sweeping views of Athens — a setting where modern hospitality meets cinematic urban scenery. It’s an ideal spot for both hotel guests and local visitors seeking atmosphere, views and creative design.

Wellness, Flexibility & City Access

NEW Hotel doesn’t compromise on convenience. It blends art and comfort with practical amenities. Guests have access to wellness facilities including a fitness center and spa offerings — a welcome retreat after wandering around historic neighborhoods or the central city.

Location is another asset: nestled between major cultural and commercial districts, the hotel offers an ideal base for exploring Athens. Whether you aim to wander through ancient streets, enjoy the contemporary city life or shop in chic neighborhoods, you’re always a short walk or ride away.

For Travelers Who Value Story, Style and Substance

If your travel style leans toward the aesthetic — where surroundings matter as much as service — NEW Hotel delivers. It’s more than a place to sleep: it’s a thoughtful, art-driven experience.

Quiet enough to rest, yet bold enough to captivate; modern yet tied to local cultural identity; centrally located and thoughtfully designed — NEW Hotel bridges classic hospitality with contemporary sensibilities.

Find out more:
https://donkeyhotels.gr/newhotel/